The Guild Group is one of Australia’s leading providers of general insurance, financial, and legal services, representing pharmaceutical retailers nationwide. Working in collaboration with Fuel Agency, I contributed to the creation and delivery of integrated brand campaigns, innovative direct mail pieces, exhibition installations, and a wide range of tactical communications.

My role involved designing both print and digital assets for The Guild Group, including large-scale event and exhibition displays. Alongside these projects, I was given creative freedom to develop illustrated content for the Advice Booklet, bringing a more engaging and approachable tone to a traditionally formal category.

This work supported The Guild Group’s ongoing communications strategy, balancing clarity, professionalism, and creativity across multiple channels.