Strengthening EdAble Brand Identity
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Strengthening EdAble Brand Identity
EdAble is a social enterprise focused on creating employment opportunities for people with Autism Spectrum Disorder and other neurodiversities. Operating through a community partnership model, EdAble collaborates with organisations and individuals committed to delivering meaningful, sustainable employment pathways for neurodiverse communities.
To support stakeholder engagement and long-term governance, EdAble required a strengthened brand identity and a scalable, compliant website that clearly communicated its mission, programs, events, and opportunities, while supporting secure online donations with Deductible Gift Recipient (DGR) functionality.
As part of an RMIT Frontend Development project delivered through cross-functional collaboration between design and development teams, I led the UX/UI direction, redesigned the EdAble logo, and delivered the selected Figma wireframes that defined the website’s layout, imagery, and typography. The site was built using Contentful (Headless CMS) and Next.js, ensuring performance, scalability, and robust content governance.
To support post-handover continuity, I developed a corporate style guide and user manual, enabling EdAble to independently manage brand consistency, content updates, website administration, and ongoing stakeholder communications.
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