Social Moments is a supported microbusiness founded by Mattie Michael, a young entrepreneur with Autism, whose passion for baking led to the creation of a community-connected enterprise, through the support of EdAble, a social enterprise focused on increasing employment opportunities for people with Autism and other neurodiversities, Social Moments was established to provide a sustainable pathway to meaningful employment and business ownership.

To support the long-term viability of the business, Social Moments required structured assistance across brand development, digital infrastructure, e-commerce functionality, and operational capability building.

EdAble engaged me to deliver a brand refresh and website redevelopment to improve market readiness, operational efficiency, and long-term viability. Following an audit of the existing Shopify site, I identified critical functional issues impacting online ordering and governance. I implemented an integrated WordPress and Shopify solution, restoring secure e-commerce functionality, improving user experience, and enabling scalable content management.

The final solution allows retail and wholesale customers to securely place and manage orders online. To support sustainability post-handover, I delivered a step-by-step user manual and personalised training, ensuring the business could independently manage the platform and maintain operational continuity.

I continue my support of the business with not only website updates in imagery and content, but also in the marketing promotional material, DM materials, and all packaging labels to maintain brand consistency across all channels, print and online.