Symbion Pharmacy Services (SPS) is one of Australia’s largest pharmaceutical distribution networks, supplying a full range of pharmaceutical and healthcare products to more than 3,000 retail and hospital pharmacies nationwide. As Symbion’s key designer, I was responsible for delivering a wide spectrum of creative solutions that supported the brand’s national presence and operational excellence.

My role encompassed the development of brand identities—including logo creation, stationery systems, and complete style guides—as well as the design of catalogues, magazines, corporate programs, exhibition environments, and internal and external signage. I also produced fit-out concepts and ongoing CRM communication materials to maintain strong engagement across Symbion’s network.

Through consistent, high-quality design execution across all touchpoints, I helped strengthen Symbion’s brand cohesion and visibility within the healthcare and pharmaceutical sectors.