Working with Cyclone Creative as one of two Graphic Designers in the studio, I helped develop a brand identity that positioned Robina Town Centre on the Gold Coast as the ultimate destination for style and fashion.

Seasonal fashion campaigns were strategically built around emerging trends and style movements—such as Metallics, New Nudes, and Neon Brights—ensuring the centre remained relevant, aspirational, and trend-led. Each campaign was rolled out across a comprehensive suite of channels, including large-format signage, point-of-sale, brochures, magazines, press and print media, website banners and digital graphics, iFinds, monthly eNewsletters, and direct mail.