Red Cross Travelling Exhibition 

Working closely with the art director and copywriters at Fuel Agency, we developed a visually engaging travelling exhibition that toured nationally. The exhibition encouraged Australians to discover their blood type, communicated the importance of becoming an ongoing blood donor and the value it brings to the Australian community – inspiring those who have never donated to become new donors, and reminding lapsed donor that it’s time to donate more frequently.

Visitors could embrace “What Blood Type Are You?”, view the ‘Donor Hall of Fame’, explore the visual history of the Australian Red Cross Blood Services from all the way back to 1901, along with many more other engaging activities.

1,390 attendees visited over a 4-day period.

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