NAB Agribusiness – Brand Relaunch Campaign

National Australia Bank (NAB) approached to refresh their Agribusiness division with a new brand look and feel, integrated on- and offline executions, and a suite of targeted direct mail pieces.

Appointed to lead the transformation of the NAB Agribusiness visual identity, beginning with the redevelopment of the logo to align with the updated brand direction. From there, I created a new illustration style and graphic language, working closely with the Art Director at Fuel Agency to craft a creative approach that broke from traditional agribusiness banking advertising. The goal directed to redefine the category and elevate NAB Agribusiness as the preferred brand among rural and regional customers.

I developed a fresh colour palette, corporate style, and tone of voice, rolling out the new identity across all campaign touchpoints. This work was consolidated into a comprehensive corporate style guide, ensuring consistency and longevity for the brand across all channels.