With intensely competition and saturated market, Matrix required a design partner that could authentically represent its edgy, stylish, and innovative brand, while delivering eye-catching creative to engage the Australian market.

While working at Clear Edge, I was selected to lead and deliver the design pitch for Matrix partnering with one other designer brought in to support me, successfully securing the account over five competing agencies. Following the win, I delivered a bold and strategically aligned suite of marketing materials, including point-of-sale assets, brochures, promotions, and fully integrated trade and consumer campaigns.