As a leader in Australia’s exhibition industry, Diversified Exhibitions Australia delivers world-class, high-impact events designed to generate quality sales leads and strong returns on investment for exhibitors.

Diversified engaged Fuel to develop the campaign for Australia’s BIGGEST Health & Fitness Expo, with creative targeted to both industry and consumer audiences. I was appointed a key role in the delivery of the campaign, contributing to the design execution and supporting the development of photographic imagery to strengthen authenticity and visual appeal.

In addition, I was tasked to refresh the Australian Fitness & Health Expo logo to more clearly and effectively communicate the brand’s two core pillars—health and fitness—resulting in a more cohesive and recognisable identity across campaign and event collateral.